Created at Petrol Ad.
Motocompacto Launch
The work
Nine shots · Six weeksClient
Honda
Studio
Petrol Advertising
Year
2023
Role
3D Lead
Stack
Unreal 5, Houdini
Delivery
Product launch film
A product launch film for Honda's Motocompacto electric scooter. I led the 3D execution, building the reveal sequence around the product's compact form factor and transformation mechanic.
A product reveal built around transformation
The Motocompacto's defining feature is its form factor — a full electric scooter that folds into a briefcase-sized slab. The film was built around that transformation, using it as both the narrative hook and the visual centerpiece.
Every shot was designed to let the product speak. Clean environment, precise camera timing, and no competing elements — the fold-unfold mechanic carries the reveal on its own.
