Cinematic craft,built in real time.
I lead the creative and technical side of cinematic VFX — the part where art direction has to survive contact with an engine.
Six years of tier-one campaign work for game and consumer brands, built in real time. Trailers, character showcases, product reveals, and the occasional live broadcast. Lately that's meant digital humans, and an AI avatar pipeline that holds a conversation live in engine.
I also co-founded Sparkd Studios, a virtual production environment shop — the other half of my working life for nine years.
Get in touchWhat I do
Creative direction
Translating art direction into final frames, and owning the call when the two disagree.
Real-time pipelines
Architecture and automation across Unreal, Maya and Houdini so teams of two to six can move without collisions.
Digital humans
Character lookdev, groom and facial performance — including avatars that respond live.
Virtual production
Environment builds, set extension and on-wall LED calibration for live broadcast.
Creative AI
Generative workflow design that holds up in production rather than only in a demo.
Experience
Petrol Advertising
Spearheaded the agency’s adoption of generative AI across pitch, development and 3D execution. Architected and shipped a proprietary conversational real-time AI avatar pipeline in Unreal, leading artists alongside engineers from concept through delivery. Directed real-time environment build, full set extension and on-wall LED calibration for a Bandai Namco live broadcast.
Led 3D execution across tier-one game and consumer campaigns, owning creative direction and technical approach for teams of two to six artists. Built and maintained production pipelines and automation across Unreal, Maya and Houdini.
Drove real-time execution in Unreal on campaign deliverables, taking project lead on assigned shots and sequences.
Delivered 3D camera work, sculpting, posing, lookdev and comp across game and entertainment campaigns.
Sparkd Studios
Co-founded and operate a production studio specialising in environment creation and capture for virtual production — owning client acquisition, budgets, crew and delivery across a nine-year run. Produce esports and gaming content at scale, including multi-talent capture systems covering twenty-plus players in a single production window.
Gnomon
Visual effects, games and animation.
Tools
Real-time & 3D
- Unreal Engine
- Blueprints
- Maya
- Houdini
- Blender
2D & finishing
- Nuke
- After Effects
- Photoshop
- Premiere
Generative
- ComfyUI
- NVIDIA Audio2Face
- Stable Diffusion · Midjourney · Firefly
- Meshy AI · Tripo 3D · Luma AI
- Sora · Seedance
Work has shipped for
Campaign and cinematic work delivered agency-side through Petrol Advertising, and through Sparkd Studios on virtual production.
Let’s talk shop
Open to full-time direction roles, freelance supervision and project work.
Replies come from me.