Created by Petrol ad.

MW3 Blackcell S06

Activision
2024
00:34

The work

Nine shots · Six weeks
Client
Activision
Studio
Petrol Advertising
Year
2024
Role
Lead Cinematics
Stack
Unreal 5, Maya, AE, Davinci
Delivery
Operator showcase short form video

A horror-inflected operator reveal — a grotesque multi-headed mutation designed to shock while holding the Call of Duty aesthetic.

The brief pushed into body horror territory. Torn flesh, bone plating, and organic corruption needed to read as monstrous and iconic at the same time. I created shots from start to finish; refined textures, layered materials, and directed lighting to accentuate the silhouette.

Body horror that still reads as a hero

The brief pushed into territory Call of Duty rarely goes — torn flesh, bone plating, organic corruption. The challenge was making it monstrous without losing the iconic silhouette the franchise depends on.

Material work carried the piece. Subsurface scattering on exposed tissue, metallic decay on the plating, wet specular on the organic surfaces — each layer had to sell the corruption while keeping the operator readable at a glance.

Director
VFX
Cinematics
Unreal Engine
Houdini
AI Pipelines
Director
VFX
Cinematics
Unreal Engine
Houdini
AI Pipelines